Gamification is seriously a crap word, and it looks like I'm not alone either. It's the new buzzword to throw into any response to a 'social media engagement' brief to describe turning everyday mundane tasks into some sort of game, but this seems to be the reaction I get when I use that term:
Ill-advised perception of "Gamification"
I might stick to 'rewarding loyalty' and 'points system', which is kinda what it fundamentally is.
Just came back from the Chris Cunningham show at the Opera House as part of the Vivid Sydney Festival; in short it was a great way to spend a Sunday evening. He opened with his audiovisual mix of Gil Scott-Heron's New York is Killing Me (as above) which, after seeing it in the Opera House, has become one of my favourites.