Simple & sexy.
... of Reckitt Benckiser.
Have you ever heard something awesome on fbi radio while driving, whip out your phone to quickly shazam it, but 50% of the time it doesn't recognise it? Fucking annoyingly beautiful obscure shit.
Now you can drown your sorrows of never finding out what that song was with a shot.
Yes I know they have a playlist on their website; that's not the point.
I bumped into some old stuff I used to do online the other night which I found somewhat interesting. I'm mainly a lurker when it comes to forums and four years ago I really loved all things Star Wars Lego! The FBTB forum was probably the only place to go where you can nerd out over it, share reviews and news of up and coming sets, etc.
I was relatively new to the forum, but I put some effort into contributing my own Lego review one night which you can find here. I reviewed the Sith Infiltrator which came with a very cool Darth Maul fig + Speeder bike. I took a lot of photos of my step-by-step processes and gave my score on each of the attributes people were looking for: build, durability, 'swooshability', functionality and overall.
The thread resulted in 29 replies of people's thoughts on it, and however number of views the forum would've garnered (a few hundred SW lego fans at the time?). I guess I could take a jab at around 400 people, as that was how many views I received on my flickr album of the build process.
This struck a chord with me at the time because that was a lot of attention I got from anything that I shared online at the time, and with a lot of people who shared the same interest with me: Star Wars Lego. I was obsessed with the replies and people's feedback on my review, and it felt like I had an opinion to anything that was said. We stayed on those forums for a long time, being passionate about what we thought of the Sith Infiltrator and other reviews people shared. From a high level perspective, we were under the influence of the awesomeness that is Lego and its community.
I try to replicate these types of situations from a work perspective (probably not the best idea with some clients, you really can't compare Lego to financial services or a yoghurt brand); how do you allow people to naturally talk about their favourite brands, as opposed to churning out content with the brand's name on it? In what situations do people comfortably talk about what the brand is propositioning? How can you best provide a channel for this? What is the best channel for it? How can you amplify it, etc. etc.
All I (somewhat confidently) know is that Lego did not need to commission anyone, nor had the direct intention, to build FBTB or any of the large Lego community sites out there.
... new standardized IAB ad formats! C'mon, you wanna rub your nipples on these. With some ice cubes. And fit a toothpick in all this somehow.
Originally shared by superworkfriend Nicola Yates
Never quite reached there, but it was fun. 5.4% engagement rate across a 3 hour status. It helps to have a platform which allows us to play in our fan's spaces, as opposed to inviting people over to ours. Should've ran with the tagging mechanism... T_T
I couldn't tell if this was an insensitive job ad or A STRATEGIC USE OF CONTENT TO GARNER ENGAGEMENT AND VIRAL DISSEMINATION.
Kind of almost like a follow-up to my Manifest twitter overview, really want to share some topline numbers on how people tweeted during SMASH! (Sydney Manga and Anime Show). Only "SMASHCON" was used in this hull (god knows how many people actually used "SMASH" in their tweets, but will be lost in all mentions of "smash", as a general term, on the internet) and I only looked at Friday, Saturday and a bit of Sunday.
I think it's safe to say that cosplay and the Eminence concert were some of the key favourite topics mentioned during the weekend.
Gamification is seriously a crap word, and it looks like I'm not alone either. It's the new buzzword to throw into any response to a 'social media engagement' brief to describe turning everyday mundane tasks into some sort of game, but this seems to be the reaction I get when I use that term:
I might stick to 'rewarding loyalty' and 'points system', which is kinda what it fundamentally is.
My friend wrote an article for News on American Apparel's recent financial woes.
Then I found some articles about people who really don't like American Apparel ads.
And then I found some images that suggest that I might.
NSFW; over the fold
This entry was written by Blueprints and tagged ads, American Apparel, clothing, print, sex. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Manifest (Melbourne Anime Festival) is currently on this weekend and I set myself a task to suss out what people were thinking about the convention via twitter on the Friday and Saturday. I culled data from the hashtag #manifest and heavy filtering with 'manifest' and this is what I got.
471 tweets, including retweets
100 twitter accounts
27283 readership reach
TOP WORDS TWEETED
Not surprisingly, the top five (relevant) tweeted words were:
A convention just isn't a convention when people aren't dressed up. Attendees really like to spread the word (going to the con!) and have an affinity to the word awesome to describe something they like.
Majority of tweets lied in either positive or neutral; and stayed consistent between the two days. Sentiments were all manually labelled, considering the majority of the demographic like to be sarcastic and describe failings as a positive thing.
This entry was written by Blueprints and tagged gundam, manifest, pocky, sentiments, twitter, twitter analytics. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Two weeks ago, whilst being driven home from work, my friend’s tyre went flat. Unable to unscrew one of the bolts, our first instinct was to search for the nearest auto repair service . We whipped out our internet-enabled iphones, opened up Safari and typed in “auto repair North Sydney” into the Google search bar. Five or so local results turned up at the top of the list. We pinpointed the nearest one on the Google maps feature attached to the local results and gave them a call.
This wasn't an isolated incident of my behaviour; various statistics suggest that 74% of all online searches are local in nature and that between 40%-50% of those searchers are looking for a local merchant to buy from. With search engines like Google being so ubiquitous, it’s not uncommon that we use it as a part of our day-to-day lives to quickly look for goods and services within our vicinity. Recently, I’ve also pinpointed an Adelaide hotel conveniently located close to the Convention Centre for a tradeshow, bought movie tickets on a whim and looked for the nearest takeaway shop to satisfy a massive craving for Thai food. All up, $800 was spent on goods and services, found through 4 local searches. Picture the millions of local searches being conducted now and the transactions being made as a result of it.
This entry was written by Blueprints and tagged bing local search, google local search, local search marketing, local search optimisation, truelocal. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
What do you do if you own a bar and know a couple of people getting laid off?
Krome studios, one of Australia's largest game development studios, let go of over 100 staff last Thursday, closing down their Adelaide office and shaving off employees in Brisbane and Melbourne. But that did not stop the Mana Bar, a gaming-themed bar in Brisbane, from offering their condolences by posting on facebook that they would be offering drinks on the house for those that got laid off.
A total of 160 reactions (112 likes and 48 comments) was noted for the single status post for a facebook page sporting a bit under 15,000 fans, with nothing but positive sentiments.
Four to five years ago, Pictochat, an inbuilt chat system on the Nintendo DS where you can IM chat with other nearby people on DSs, was used during the costume play (cosplay) event of Animania, a Japanese Popular Culture event. People anonymously sent feedback and chatted amongst themselves about the entries parading and strutting their stuff on stage. Given the nature of some of these exchanges, it was a good thing it only stayed between the IMers and their tiny double screens.
This entry was written by Blueprints and tagged australian cons, censorship, moderation, twitter. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
A facebook page could be one of many online 'faces' of a company (other than their website), and in our case being an online store, could be the first points of contact when customers have a problem or want to leave feedback. After a small explosion of growth on one of my company facebook pages, I developed a set of guidelines and good practices to ensure consistency amongst all our other administrators and, what I found to be, a good way to manage your online presence. Oh, and to also target influencers with engaging assets to act as platforms for conversation.
Cyanide & Happiness @ Explosm.net
This entry was written by Blueprints and tagged facebook pages, link attachments, linkedin, old spice, pepsi, statuses, tagging. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.