American Apparel ads are pretty cool
My friend wrote an article for News on American Apparel's recent financial woes.
Then I found some articles about people who really don't like American Apparel ads.
And then I found some images that suggest that I might.
NSFW; over the fold
This entry was written by , posted on September 3, 2010 at 4:02 pm, filed under Blueprints and tagged ads, American Apparel, clothing, print, sex. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Manifest (Melbourne Anime Festival) Twitter Overview
Manifest (Melbourne Anime Festival) is currently on this weekend and I set myself a task to suss out what people were thinking about the convention via twitter on the Friday and Saturday. I culled data from the hashtag #manifest and heavy filtering with 'manifest' and this is what I got.
BASIC SUMMARY
471 tweets, including retweets
100 twitter accounts
27283 readership reach
TOP WORDS TWEETED
Not surprisingly, the top five (relevant) tweeted words were:
- Cosplay
- Going
- Awesome
- #anime
- photos
A convention just isn't a convention when people aren't dressed up. Attendees really like to spread the word (going to the con!) and have an affinity to the word awesome to describe something they like.
SENTIMENTS
Majority of tweets lied in either positive or neutral; and stayed consistent between the two days. Sentiments were all manually labelled, considering the majority of the demographic like to be sarcastic and describe failings as a positive thing.
Some of the top keywords surrounding positive sentiments include:
- Cosplay
- Pocky
- Gundam
- #animeidol
- Press
Attendees get really excited over Pocky; and I believe the Gundam is related back to the Pocky one, as explained further down. An #animeidol hashtag started and people seemed to enjoy the event; and a lot of people loved bragging about getting press passes.
The words used in negative sentiments was pretty interesting. To summarise:
- Body odour
- Some people weren't particularly pleased with guest Spike Spencer
- Queues and waits
- Traders
These would be the things the organising committee will probably address for their next show.
MOST RETWEETED IMAGE
The Pocky Gundam via @DYoshii http://yfrog.com/n0v4qtj. It's pretty neat.
TOP TWEETERS
by Frequency
by Impact
3 NOTABLE TWEETS
someone here smells so bad that i'm feeling sick. thanks asshole. #manifest #everyconever - elizabethdanger
---
cosplay photographers are the best people. the press pit at the #manifest cosplay comp is awesome!! xd2 - neilcreek
---
This one is a personal favourite; best cross over tweet between the election and manifest 
The entire Yaoi panel at #manifest seems to have voted for @aussexparty. Probably not a huge surprise. #ausvotes - ctudball
CONCLUSIONS TO MAKE
Whoever thought of the Pocky Gundam deserves a medal, cosplay is probably the most important element to the show and deodorant companies need to take note of this market!
This entry was written by , posted on August 22, 2010 at 6:00 am, filed under Blueprints and tagged gundam, manifest, pocky, sentiments, twitter, twitter analytics. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
An enlightening affair with Local Search Marketing
Two weeks ago, whilst being driven home from work, my friend’s tyre went flat. Unable to unscrew one of the bolts, our first instinct was to search for the nearest auto repair service . We whipped out our internet-enabled iphones, opened up Safari and typed in “auto repair North Sydney” into the Google search bar. Five or so local results turned up at the top of the list. We pinpointed the nearest one on the Google maps feature attached to the local results and gave them a call.
This wasn't an isolated incident of my behaviour; various statistics suggest that 74% of all online searches are local in nature and that between 40%-50% of those searchers are looking for a local merchant to buy from. With search engines like Google being so ubiquitous, it’s not uncommon that we use it as a part of our day-to-day lives to quickly look for goods and services within our vicinity. Recently, I’ve also pinpointed an Adelaide hotel conveniently located close to the Convention Centre for a tradeshow, bought movie tickets on a whim and looked for the nearest takeaway shop to satisfy a massive craving for Thai food. All up, $800 was spent on goods and services, found through 4 local searches. Picture the millions of local searches being conducted now and the transactions being made as a result of it.
It's not surprising that the job at hand may seem daunting being a small business and trying to promote yourself online amongst millions of other websites, as well as compete with your fellow neighbours. That's why it’s so important to take into consideration some basic local search engine marketing and optimisation principles to efficiently and effectively place yourself within search results, without spending your life savings competing with large companies. Search engines have an active interest to ensure that users find what they want; after all, if people can’t, they will move onto other competing search engines. Once they realize users are after local results, the search algorithms adjust accordingly and that’s when the ball is in your court. This is the slingshot you're after a la David vs Goliath.
Some quick notes to improve local search:
- Continue conducting your regular SEO practices for organic search, such as building backlinks, provide meaningful content, maximising your social media presence and being mindful of the keywords that your customers will most likely use in a search and applying them within your listing or website. It may also help that your domain name contains the specific keyword for your service, e.g. plumber, accountant, etc.
- Incorporate the cities that you service into title and meta tags, and your business address into your website body. This is so that search crawlers can identify where your business is located and list you accordingly. You can take another step further and also list specialisations within your service, e.g. water heater repairs, renovations, 24/7 service, etc.
- Utilise local business centres for all the major search engines, such as Google, Bing and TrueLocal. This includes getting yourself listed and having the option to conduct any paid search to gain that extra traction.
- If you are aware that a customer has found you through local search, ask them to drop a review for you. Nothing looks sexier than being rated 4-5 stars and having over twenty positive reviews next to your name That's something money cannot buy.
With mobile computing convenience taking over traditional directories and geolocation platforms pinpointing visited businesses being the hottest trends in the digital space now, one can only wonder how important, yet easily overlooked, a role local search optimisation can play in making a small business stand out from the pack.
This entry was written by , posted on August 21, 2010 at 4:46 pm, filed under Blueprints and tagged bing local search, google local search, local search marketing, local search optimisation, truelocal. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Mana Bar announces drinks on the house for Krome layoffs
What do you do if you own a bar and know a couple of people getting laid off?
Krome studios, one of Australia's largest game development studios, let go of over 100 staff last Thursday, closing down their Adelaide office and shaving off employees in Brisbane and Melbourne. But that did not stop the Mana Bar, a gaming-themed bar in Brisbane, from offering their condolences by posting on facebook that they would be offering drinks on the house for those that got laid off.
A total of 160 reactions (112 likes and 48 comments) was noted for the single status post for a facebook page sporting a bit under 15,000 fans, with nothing but positive sentiments.
Sometimes you don't need a beautiful manly man on a horse (ok, I take it back, we do need a beautiful manly man endorsing a body wash), give away over a hundred of copies of Microsoft Office or scare the beejesus out of everyone on chatroulette to get your idea across.
All it takes is a genuine act of kindness and shout your fellow fallen man a drink.
Kudos to the Mana Bar, and keep your chin held high ex-Krome bros!
This entry was written by , posted on at 1:16 am, filed under Blueprints and tagged krome studios, mana bar. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Are Australian cons ready to talk about cute Miku cosplayers on a live twitter broadcast?
Four to five years ago, Pictochat, an inbuilt chat system on the Nintendo DS where you can IM chat with other nearby people on DSs, was used during the costume play (cosplay) event of Animania, a Japanese Popular Culture event. People anonymously sent feedback and chatted amongst themselves about the entries parading and strutting their stuff on stage. Given the nature of some of these exchanges, it was a good thing it only stayed between the IMers and their tiny double screens.
This entry was written by , posted on August 17, 2010 at 4:03 am, filed under Blueprints and tagged australian cons, censorship, moderation, twitter. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
notes on using facebook pages effectively (warning: boring stuff)
A facebook page could be one of many online 'faces' of a company (other than their website), and in our case being an online store, could be the first points of contact when customers have a problem or want to leave feedback. After a small explosion of growth on one of my company facebook pages, I developed a set of guidelines and good practices to ensure consistency amongst all our other administrators and, what I found to be, a good way to manage your online presence. Oh, and to also target influencers with engaging assets to act as platforms for conversation.
Cyanide & Happiness @ Explosm.net
This entry was written by , posted on August 6, 2010 at 9:25 am, filed under Blueprints and tagged facebook pages, link attachments, linkedin, old spice, pepsi, statuses, tagging. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Some Toy Sale observations
This year's Toy Sale battle amongst the retail giants is epic. Really, really epic. And it helps that it is supported by the release of Toy Story 3 (which, in case you didn't know, is a 90 minute advertisement for the toy industry).
I'm not talking about the prices, which show absolutely beautiful finesse in procurement for toy retailing (and that deserves its own blog entry), but the boundaries they have pushed to be the leader in the pack by:
- Purpose-built catalogue designs
- Adding the internet to their deck of cards
I pay particular attention to Kmart and Big W, with other retailers in the race being Toys R Us and Myer. And I must stress that when it feels that Toys R Us are not on top of their game for what is essentially their specialty, something definitely will be changing in the company over the next few months if they are going to stay alive.
The July school holidays is marked on the calendar of every person who works in the toy industry. Children are going to be out shopping with their parents, and toys need to be around to try to win their hearts. It is also the start of the 6 month stretch towards Christmas, the time of the year the industry champions and relies on for its bread and butter. I am more inclined to believe that Christmas was invented by the toy industry, like how Valentine's Day was invented by the gift industry.
What prompted me to write about this were two things, one Kmart's way and one Big W's way, which will keep them competitive and dominate this year's toy sale. And this plays further testament to the idea that it doesn't take much to make a huge impact.
This entry was written by , posted on July 2, 2010 at 2:26 am, filed under Blueprints and tagged bigw, kmart, linkedin, target, toy sale, toys. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Reach Toothbrush – now with a hole
I noticed this poster on my way to the newsagent. No message has been so bold, so powerful and so want me to purchase a toothbrush. Their product development team mustve been desperate, but whoever is behind this creative probably saved a few jobs. Wow.
This entry was written by , posted on June 17, 2010 at 1:04 am, filed under Blueprints and tagged hole, linkedin, reach, toothbrush. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Quick three things on negotiating
People need to drop this connotation that negotiations are battles, but rather a meeting where two parties have a huge interest in whatever the outcome may be. Each party wants a piece of the pie, it just depends what part of the pie they want.
- Listen to the other side. Before any figures start getting thrown around, make sure you understand what it is the other party wants out of your negotiation. Maybe it is something more pragmatic. Maybe rather than trying to bargain, they are trying to get more out of their money, or vice versa. Suss out their needs and respond accordingly.
- Research. Know what you're talking about and go in there with a bit of a goal. Are you trying to lower the price of supplies you are getting? Get an industry average and back up those figures. Are you trying to increase your prices? Have a value proposal as to why. Most people usually lose out here because they simply don't know what to expect.
- The Theory of Relativity. This is the part where you have the least control over: the type of person you're dealing with on the other side. Are they natural hardballers? These are the type of guys whom you'll need other hardballers backed with a lot of facts. Developed a bad relationship with them? Send your charmer. The guys who try to drain every cent out of you? Well, have to fight fire with fire.And the guys who simply want to work with you and build good, mutual business with you? Don't forget to send that sample pack to their missus.
This entry was written by , posted on May 17, 2010 at 11:10 am, filed under Blueprints and tagged basic points, linkedin, negotiations. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Basic Online Social Engagement
It sucks being a small business all the time. You don't have the tools, resources or the money to develop all these crazy ideas you want to experiment with, like the super hybrid thing you wanted to do involving every single social media application out there. Heck, I'm still trying to emulate Toys R Us' Facebook Page campaign and their successful drive during the Christmas period collecting fans. I sell toys too!
But no it doesn't work that way.
Although it's good to keep those ideas flowing, sometimes you just need to stay focused and stay and work well within your context. Hence, I have my own simple list of the three vital things that any social campaign must have. They are extremely obvious points, but sometimes you simply forget to add that 'share' button or launch with a very bad conversation topic. So as you draw up your next online social campaign, keep the following in mind:
- Stay - After clicking and visiting the page, there has to be a good reason for them to stay and explore. Something even as simple as a catalogue or a video. Create a video introducing yourself and saying hi. Even if your idea seems lame, when you don't put something remotely engaging, it's like seeing a friend on the street and not even saying hi. You're not acknowledging them or making the slightest bit of effort.
Who do you notice in your twitter feeds/ facebook feeds more? Someone who posted a random link to something remotely interesting, or that person who never logs into their account? And then who do you feel more compelled to closely follow?I've noticed so many facebook pages of massive brands which simply collect fans; what reason is there to stay and join? And it's a bad reflection on the company itself; it sends out a message that it doesn't care.
- Socialise - Simply put, are you getting people reacting and talking? This involves actually going out there to know your audience so you know what they want to talk about. That's right, you have to socialise and use your interpersonal skills creatively.You don't talk about tupperware to your football buddies at a pub, nor do you try to have a 'salesy' pitch to an emo crowd. If your audience are luxury car appreciators,engage them in more exclusive locations other than facebook. You get the drill.
Don't forget your manners either. This is so overlooked; treat them online like you would in real life. If they give one of your products a compliment, thank them. If they aren't happy about something, ask them what is wrong. There are countless case studies of successful online social engagement where it simply took basic manners to turn something that was potentially a PR disaster into just more positive marketing. It sometimes seems that once you are online, basic etiquette becomes void, but it doesn't.
Out of the three criterias, I believe this one is the most crucial one of them all. It makes the biggest difference with the least amount of effort because it relies on the idea that consumer-generated word-of-mouth feedback takes precedence over company-produced marketing and that you want your customers to talk positively about you!
- Share - You've got media and you've got great content for that media.
And only one person saw it, and they couldn't be bothered:
- Highlighting the url
- Pressing Ctrl+C
- Load Twitter
- Ctrl+P into the field
- Come up with a comment
- Click tweet
Or you can make the process more painless by creating a Retweet button, where they:
- Click It
- Confirm tweet
People will always fundamentally try to avoid taking too many steps to do something. Afterall, they are helping you spread the word, so why don't you scratch their back as well by providing facilities such as Facebook and Twitter share buttons near your content. Even leave a harmless little message (considering at the same time who your demographic is) reminding them to share it with their best mates if they enjoyed it.
Next time you, your company or your product want some attention, just remember Stay, Socialise & Share!
This entry was written by , posted on February 13, 2010 at 6:36 am, filed under Blueprints and tagged linkedin, social analogy. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Social Media: A Simple Analogy
This is an attempt for me to better understand the concept of social media and try to explain it in simple terms.
A lot of businesses are misinterpreting the concept of social media. Rather than seeing it as a platform to interact/ socialise, they see it more as a medium to propagate self-serving news. In other words, one way communication (I'm talking, you're listening).
Let's use a very familiar analogy: making friends. When a business gathers twitter followers and facebook fans, and bombards them with nothing but sales ads, it is like a guy who goes around making tonnes of friends only to use them to buy stuff off him. He doesn't call back or really make an effort to hang out; his friends are there for him to make money off. Basically, he is a crap friend, and before long, he will either lose his friends or have no close friends.
The dynamics and sensitivity of social media should be as prevalent as the simple age-old art of making acquaintances hence why it is important that when shaping a social media campaign to promote a business or a cause, you are not treating your followers as customers but as friends.
Let's look at another entity which acknowledges every message it receives from its followers. This is the equivalent of making sure you say hi to all your friends you meet at a party. You start an interesting interesting topic and all your friends are engaged, sharing their points of view with each other. This is the equivalent to starting an interesting forum topic and keeping it active with insightful replies.
One of your friends is upset about something, but you listen to him and work out a resolution with him that makes him happy. Have you worked it out? This is a facebook follower who decides to leave negative feedback on your facebook page. However, you've got in touch with the user and worked out a solution that would mutually benefit both of you, causing him to leave some positive feedback on how well the matter was resolved.
The group of friends whom you shared an interesting chat with and the guy whom you've just resolved something for think you are a top bloke and decide to bring their friends/ loved ones (with your permission) over to your next social function to meet you and have more good times. You've built some credibility and a rapport. Does this all sound familiar? You can probably piece the rest yourself.
Socialising in the real world shouldn't be any different to interacting with your online followers. Talking to and listening to your friends, share stories, work out your problems together and introducing each other to new friends. When placed in a digital context, it's easy to forget some basic etiquette. But the same rules still apply.
This entry was written by , posted on January 23, 2010 at 2:41 am, filed under Blueprints and tagged linkedin, social media. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
‘Follow the Yellow Brick Road’ Wrangler Commercial
I must be the only guy who thinks this ad positioned the brand really well.
It was a brilliant 61 seconds.
Now I need a pair of Wranglers.
This entry was written by , posted on December 3, 2009 at 8:32 am, filed under Blueprints and tagged Jonathon Glazer, linkedin, Wrangler, youtube. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
The easiest way becoming a millionaire is to start off a billionaire and go into the airline business
AM: ...you launched your mobile phone service surrounded by near-naked ladies...
RB: They were naked actually
Before 5:00, check out his BA wheel story; hilarious!
When asked why Richard Branson tried to compete with Coca-cola in the soft-drink business, he replied, 'it would be fun.'
This entry was written by , posted on October 21, 2009 at 2:03 am, filed under Blueprints and tagged business, inspirational, leaders, linkedin, Richard Branson, risk, Video, Virgin, Wall Street Journal. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Jonathan Glazer’s Commercials
Just had to share these; they were on a Director's series box set I own. Jonathan Glazer is one of the featured directors and has directed some pretty recognisable music videos (Unkle's Rabbit in your Headlights and Radiohead's Street Spirit). He also did some amazing television commercials; clearly you can see why some people want to get into the creative side of marketing.
This entry was written by , posted on September 22, 2009 at 2:48 pm, filed under Blueprints and tagged commercials, guiness, jonathan glazer, levis, linkedin, stella artois, youtube. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Are we just selling the product alone?
It is vital to know what drives particular products within a particular industry. What's challenging is understanding how it is done within a young one and recognising it within the context of what market you're directly dealing with.
Kathie Olivas Instant Sell-out Scavengers Series 1
It is a sad and common trend to see a lot of designer toy retailers in Australia fall off the map in the past few months. Although there are other limitations beyond their control preventing them from being successful (the biggest factor being that Australia is such a small country with a culture saturated with everything), a lot of them missed one really vital point.
This entry was written by , posted on September 15, 2009 at 11:50 am, filed under Blueprints and tagged australian market, linkedin, vinyl toys. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Get the Japanese to do the creatives of your marketing
There is a series of ads branding Mameshiba, a set of characters who are beans who give you a cute piece of trivia then its awkwardness to the max.
Genius!
This entry was written by , posted on September 3, 2009 at 1:25 am, filed under Blueprints and tagged awkward, funny, japanese ads, mameshiba, marketing, trivia, youtube. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Art and Copy
So me and my lovely friend went to see a movie as part of the Sydney Film Festival today, and watched a film about the advertising industry. The movie was part history lesson, on how the industry got to where it is today, part social analysis of the profound effect of advertising on modern culture, and part personal stories of how the most influential creative forces behind the ads and changed the way we live.
There were some pretty awesome vintage ads shown in the movie:
One point that was discussed in the movie particularly resonated with me. This advertisement was shown:
The ad was revolutionary at the time it was made because up to that point, all ads were made to sell a product based on design or functionality. This ad barely mentions the product. It instead tells a story with a particular kind of humour. Budweisser is then no longer a beer, it becomes badge for all those who subscribe to this kind of humour.
Overall I thought it was a pretty good film, not only was it insightful, funny, immensely charming, it was also the perfect advertisement for the industry. I left the cinema with the unyielding urge to sell something.
This entry was written by , posted on June 15, 2009 at 12:48 pm, filed under Blueprints, Moving Pictures and tagged advertising, art and copy, linkedin, marketing, sydney film festival. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Online Content & the Media
Taken from a SMH article on the media's 'clumsy embrace' of the internet.
She goes on to dispense some critical-sounding advice, implying that the mainstream media does not understand online and that newspapers are partly to blame for their own predicament.
"The approach, 'Let's just take whatever appeared in the print paper and put it on a web page' doesn't work," she says.
She points out how sites such as YouTube and the online retailer Amazon.com construct their content so that there is always more to buy or more to watch. "I can go to various newspapers and when you scroll down to the bottom, what do you do next?
"There were related stories and related videos but those were up on the top. So now the most committed user - the one that reads through the entire piece - is now looking at the bottom of the page with nothing to do."
Ms Mayer says linking to more information, engaging readers in dialogue and making the content more interactive are part of the "web fundamentals" that could be used to "end up with a product that will look different than news online does today".
I cannot stress how this strategy of 'constant information bombardment' is a make or break for any web company specialising in content or shopping. That was how Youtube became so ridiculously viral, how you could impulse buy tenfold via Amazon and how some major blogs have bounce rates of 0%.
Dannychoo's blog is an excellent example of this, and it is obvious that his employment background in Amazon Japan reflects on how his blog functions to be the leading Japanese lifestyle blog for westerners. A lot of content is contributed by fans, there are sharp photos everywhere to get you clicking, and at least 3 related stories at the end of each article followed by user comments. It is hard to leave the website! I am not endorsing the blog for the content, but for the pure genius of the entire setup!
It is not simply just the idea of 'linking back to other content', but also the complex algorithms behind ensuring that these links are sharply targetted to your interests.
It is upselling in the most grandest of scales and ensures that every cent you pay for marketing your website online is well worth it.
What keeps you going back to a website and what keeps you there?
This entry was written by , posted on June 11, 2009 at 11:03 am, filed under Blueprints and tagged content management, dannychoo, google, linkedin, marketing. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Is this the best time for small companies to recruit?
Well, the economy wasn't as strong as it used to be. This means that companies are cutting back on staff, which means that more people, especially young and less-experienced ones, may miss out on getting jobs.
Does this mean this is the best time for small companies to recruit? That there are more bright minds out there in the job market then there either will be, who may be willing to work for less to seek potential opportunities within growing companies?
I'm sometimes overwhelmed by the possible prospects if the strengths of all the bright minds in my industry got together, it can create something pretty phenomenal in Australia. Now I feel slightly uneasy as this thinking may be an insult to the founding fathers of capitalism.
One of the largest things holding back one of my projects is the inability to recruit, attract or keep excellent staff. My business colleagues are suffering the same problems as well , and I think it's one of those things that all businesses need to take into account. It also doesn't help that the market in which my company caters for does not attract the brightest of young people (and if they are bright, they move on very, very quickly). It is rather frustrating. It makes me wonder if I should join them and move onto something else.
This entry was written by , posted on April 19, 2009 at 10:08 am, filed under Blueprints and tagged business, linkedin, rant, recruitment. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
‘If you can’t advertise yourself, you can’t advertise anything.’
Fei suggested I watch a documentary on SBS on 'mad men', a label used to describe advertising pioneers in the early 90s (edit: came from men who worked on Madison Ave in New York, where all the world's biggest ad agencies are - Fei) . The documentary was to be followed by a drama series based on the same era/ context next week. The particular focus was on a gentleman by the name of David Ogilvy. Very interesting insight; had I've seen this earlier, I might've pursued that marketing major!
The Hathaway Man; Selling a Simple Shirt using an Eye Patch
- Research: Coming, as he did, from a background in research, he never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, he billed himself as Research Director.
- Professional discipline: "I prefer the discipline of knowledge to the chaos of ignorance." He codified knowledge into slide and film presentations he called Magic Lanterns. He also instituted several training programs for young advertising professionals.
- Creative brilliance: A strong emphasis on the "BIG IDEA."
- Results for clients: "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
Extract taken from David Ogilvy's wikipedia entry.
Entrepreneurship, from all levels, whether it's advertising, selling, logistics, resources: is a craft.
This entry was written by , posted on April 9, 2009 at 8:01 pm, filed under Blueprints and tagged advertising, david ogilvy, hathaway man, mad men, marketing. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
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