An enlightening affair with Local Search Marketing
Two weeks ago, whilst being driven home from work, my friend’s tyre went flat. Unable to unscrew one of the bolts, our first instinct was to search for the nearest auto repair service . We whipped out our internet-enabled iphones, opened up Safari and typed in “auto repair North Sydney” into the Google search bar. Five or so local results turned up at the top of the list. We pinpointed the nearest one on the Google maps feature attached to the local results and gave them a call.
This wasn't an isolated incident of my behaviour; various statistics suggest that 74% of all online searches are local in nature and that between 40%-50% of those searchers are looking for a local merchant to buy from. With search engines like Google being so ubiquitous, it’s not uncommon that we use it as a part of our day-to-day lives to quickly look for goods and services within our vicinity. Recently, I’ve also pinpointed an Adelaide hotel conveniently located close to the Convention Centre for a tradeshow, bought movie tickets on a whim and looked for the nearest takeaway shop to satisfy a massive craving for Thai food. All up, $800 was spent on goods and services, found through 4 local searches. Picture the millions of local searches being conducted now and the transactions being made as a result of it.
This entry was written by , posted on August 21, 2010 at 4:46 pm, filed under Blueprints and tagged bing local search, google local search, local search marketing, local search optimisation, truelocal. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
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